Overview and key topics:
‘Tis the season to be jolly, and IMRG invites you to the most anticipated event of the year – our Annual Christmas Connect and Black Friday tracker results reveal (07 Dec)!
We’ll reveal the performance results of the ecommerce industry during Black Friday, providing valuable insights into key online metrics and allowing you to benchmark your business against the competition.
The event will feature retailer workshops, which will collectively offer a platform for you to collaborate, learn from your peers’ experiences, and gain insights into strategies and tactics that have proven to succeed during peak trading.
This gathering is more than just numbers and stats; it’s a celebration of our vibrant community. An afternoon filled with festive food, delightful drinks, and insightful knowledge sharing. We’ll raise a toast to another year gone by, and a successful one ahead!
We promise a day of learning, reflection, and forward-thinking discussions. You’ll gain valuable perspectives on sales performance, campaign strategies, discounting approaches, and key takeaways from Black Friday 2023.
Event Format
We’ve designed this event to strike the perfect balance between valuable insight and festive celebrations. You’ll benefit from inspiring talks and ample opportunities to connect with your peers in a meaningful way. Dive into the latest ecommerce insights through compelling presentations, then take advantage of our supportive environment to forge valuable connections and celebrate another successful year in style.
Agenda
| 10:00 – 11:00 | Registration, tea and coffee | |
| 11:00 – 11:15 | Overview of Black Friday sales performance Andy Mulcahy, IMRG | How did the online retail market perform over the Black Friday period – did we finally see a return to positive growth after a long period of decline? |
| 11:15 – 11:30 | Headline presentation and introductions from our sponsors | |
| 11:30 – 11:50 | Group discussion: retailer perspectives on performance | An open workshop session for retailers to share their experiences around their own performances, with the discussion topics set by the retailers in advance |
| 11:50 – 12:00 | Product Sector Performance. Matthew Walsh, IMRG | How did the individual product sectors perform over the Black Friday Week. What were the best and worst days? Did Budget products perform better than Premium? |
| 12:00 – 12:20 | Group discussion: retailer perspectives on campaigns | An open workshop session for retailers to share how they adapted their campaigns this year, and which elements were found to be successful |
| 12:20 – 13:15 | Lunch | |
| 13:15 – 13:25 | Discounting Trends. Matthew Walsh, IMRG | Did retailers start their campaigns earlier this year? Is it becoming more popular to abstain from Black Friday promotions? Were the discounts bigger and longer this year? |
| 13:25 – 13:45 | Group discussion: retailer perspectives on discounting approaches | An open workshop session for retailers to discuss the discounting strategies they put in place, and how their customers responded to them |
| 13:45 – 13:55 | The Big Questions from Black Friday. Matthew Walsh, IMRG | If you start your Black Friday campaign earlier do you actually make more money? How important were Buy Now Pay Later services this year? Why was Cyber Monday so Successful? IMRGs have new insights to answer the top questions from this year to help you plan for a successful next year. |
| 13:55 – 14:15 | Group discussion: retailer perspectives on discounting approaches | An open workshop session for retailers to discuss the discounting strategies they put in place, and how their customers responded to them |
| 14:15 – 14:25 | Which categories were the most profitable? Andy Mulcahy, IMRG | How did order volumes match up against revenue growth, and how did it vary by product category? |
| 14:25 – 14:45 | Group discussion: retailer perspectives on key learnings | An open workshop session for retailers to share anything they tried that was new or different, and what impact they thought it had |
| 14:45 – 15:00 | Panel: Closing perspectives | Sponsors share key insight they took from their workshop sessions |
| 15:00 – 17:00 | Drinks reception |
Headline sponsor:
Event sponsors
