This event is now fully subscribed – registration has been closed.
*** Please note that this is a Retailers only event. Vegan, or diet-tailored hampers are available, please let us know once your place at the event is confirmed***
In this evening session, you’ll have the chance to meet virtually with other senior retailers, in order to enjoy a delicious cheese and wine hamper, and discuss site navigation optimisation. The intention is for everyone to leave the session having learnt from the experiences of other retailers in that area, and take ideas and potential strategic approaches back to their business for consideration.
Sign up to the session and join your retail peers online, to hear the results of a new IMRG study which explores how customers travel through websites. The study will reveal market data on website search usage for new and returning customers, conversion rates for shoppers who use search vs those that don’t, and even which search terms are being used the most.
Key Takeaways
Structure
Discover the role of page structure and navigation menus in helping funnel customers to product pages and beyond.
Approach
Find out the best approaches for bringing customers from the product page all the way through checkout.
Challenges
Where are the most common pitfalls for retailers on their websites, and how can these challenges be avoided and optimised?