Christmas Connect lunch

How did the Black Friday peak period perform in 2026 and what were the key trends that emerged this year?

In this fast-paced, fun ‘Dragons Den’ style session, tech partner sponsors get 90 seconds each to convince the audience why their solutions should be considered for Black Friday 2027

This roundtable session provides an opportunity for retailers to sit together in different groups and share stories, ideas and scars from the peak trading period

Looking across the various on-site metrics IMRG tracks, how did customer behaviour differ compared to last; did conversion happen at a higher or lower rate at various stages?

An opportunity for retailers to share experiences with each other in eight-minute one-to-one sessions

What were the trends that impacted product category performance in 2026; who were the winners and losers this year?

Retailers sit in groups to share thoughts around these questions: What surprised you about Black Friday this year? What is one thing you will definitely do next year? What is one thing you definitely ...

With the public having access to AI agents and getting used to using them, are there any signs that it is starting to impact how customers approach their shopping during peak?