By Ecommpay
For ambitious British retailers, the world is full of opportunity. But capturing it takes more than ambition alone.
In a landscape where consumers expect seamless cross-border shopping experiences, it’s no longer enough to offer international shipping and hope for the best.
To thrive in new markets, it’s essential to build a global strategy that’s grounded in data, local nuance, and the right payments infrastructure.
That’s why we’ve created our latest guide: a comprehensive playbook for scaling into new regions with confidence.
Backed by our work with global merchants and exclusive insights from payments experts, it’s designed to help retailers move faster, expand smarter, and navigate complexity at every stage of growth.
Here’s a taste of what’s inside.
Spotlight the right markets, not just the big ones
Yes, the US and EU are mature markets, but growth is accelerating fastest in places like MENA, Southeast Asia, and LATAM. These regions are mobile-first, digitally savvy, and under-served by global brands.
But entering them requires an understanding of local behaviours, payment preferences, and logistical challenges. That’s where targeted insight becomes invaluable.
Make payments part of your expansion strategy
Payments are often treated as the final step in a global rollout when they can instead be part of your launch strategy from day one.
Integrating local payment methods, optimising checkout flows for mobile, and routing transactions intelligently can make or break your margins.
Our report shows how payment orchestration can support smoother entry into unfamiliar markets – and boost authorisation rates while you’re at it.
Think beyond translation: localise for trust
It’s not just about converting your website copy into another language. It’s about tailoring the entire customer journey, from payment method and currency to shipping options, design preferences, and post-purchase support.
Our guide explores how localisation drives conversions, builds trust, and creates brand advocates around the world.
Don’t underestimate compliance and tax complexity
One of the biggest hurdles to global expansion? Regulation.
From data privacy and local tax laws to card scheme requirements and licensing, the rules vary widely between markets.
We break down how to stay on the right side of compliance and where partnering with a Merchant of Record (MoR) or payment provider can lift the burden.
Fraud risk is local, too
Every market has its own fraud patterns, risk signals, and consumer protections. A one-size-fits-all approach may not cut it.
In the report, we examine how retailers can implement adaptive fraud techniques that account for regional differences without compromising on customer experience.
Global fulfilment can’t be an afterthought
Slow delivery, unexpected costs, and complicated returns remain some of the biggest conversion-killers in cross-border commerce.
Whether you’re shipping from a central warehouse or working with local logistics partners, fulfilment should feel effortless to the end customer. We unpack what good looks like and how to achieve it.
The global opportunity is real. But so are the challenges.
That’s why we created this report to help merchants see around corners, avoid common mistakes, and make smarter decisions when expanding overseas.
Ready to go global with confidence?
Download the full report to access step-by-step guidance, regional insights, and practical tools to fuel global growth: https://ecommpay.com/whitepapers/unlocking-global-growth/?utm_campaign=69075187-IMRG%202025&utm_source=campaign&utm_medium=link
Published 22/08/25
