BF Leaders Lunch

What happened this year from a revenue perspective; was this a successful trading period and how did it compare to previous years? Presented by Andy Mulcahy, IMRG

What differences were there this year compared to last; did visitors convert at a higher or lower rate at various stages? Presented by Andy Mulcahy, IMRG

Five quickfire, eight-minute one-to-one meetings, where everyone gets paired up with someone else in the room based around shared problems – where have your matches found success recently?

Did campaign durations get longer or shorter this year; were retailers tempted to push the start button earlier than before; and, crucially, was the discounting heavier or lighter than in previous yea ...

Is this the first year agents are used en masse by UK shoppers? What behaviours did it shape and influence?