Andrew Martin have been proud IMRG Retailer members for over four years and benefit from their membership through access to actionable insight and networking opportunities that they can't find anywhere else.
We asked Michael about how he benefits personally, how his team reap the rewards, and how his organisation use their membership to enhance Andrew Martin’s ecommerce strategy.
What do you think IMRG does well as a membership community?
“IMRG is really well organised and is hugely beneficial in the way they bring together industry experts to discuss best practice and learnings.
The market insight that we receive is invaluable in benchmarking Andrew Martin’s performance against the rest of the market.”
Can you tell us a bit about your job role and how IMRG fits into that?
“I am the CEO of the Home Interiors company – Andrew Martin…
Digital is the key research, consideration and purchase channels for our customer base.
IMRG helps me to understand how we are performing as a company, how we are performing against the rest of the market, and how we can improve our ecommerce strategy.
Being part of the IMRG community also means that I can learn from colleagues in other sectors and industries.
It enables me to recognise how my peers are succeeding through methods which we might not be so familiar with. Being part of this community gives me great insight on best practise, and gaining visibility on the results they have achieved is incredibly useful.”
IMRG helps me to understand how we are performing as a company, how we are performing against the rest of the market, and how we can improve our ecommerce strategy.
Michael Durbridge, CEO, Andrew Martin
Which of IMRG’s benefits would you say your company benefits most from?
“The Virtual Roundtables (now known as Retailers Discuss.. Have been hugely beneficial for all of the reasons above. IMRG Virtual Roundtables are open debate style virtual events, where retailers get the opportunity to ask each other questions in an informal environment. The intention is for everyone to leave the session having learnt from the experiences of other retailers in that area, and take ideas and potential strategic approaches back to their business for consideration.”
Can you give any specific examples of how your company has benefitted from being an IMRG member?
“Andrew Martin have redesigned their checkout and payment propositions after data and insight we received from being part of the IMRG membership community.”
Can you share an example of where IMRG insight has helped you deliver an improvement in online performance.? e.g improving a key metric.
“We have improved our Checkout and Payment Propositions.”
How do you benefit from attending IMRG’s events (virtual or non-virtual)?
“I find the IMRG events (virtual and non-virtual) incredibly useful. They allow open and honest sharing of best practice and information.
IMRG provides a support network which you can ask questions and challenge theories!”
If you were to sum up your experience as an IMRG member, what would you say?
“Very valuable!
IMRG gives more than just data provision on the market performance, it’s a network of like-minded individuals that are there to help and support your business.”
How do you benefit from attending IMRG’s events (virtual or non-virtual)?
“IMRG has provided valuable insight into Social Media & Marketing Routes to market.”
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