What’s the current impact of technology and AI on eCommerce? This report tells all, with insights from the UK’s eCommerce Association, IMRG, and industry experts Algolia, ASK BOSCO®, Base.Com, and ThoughtSpot.

Exclusive insights include:
  • Site traffic attributed to AI assistants (Online Retail Index data)
  • AI assistants Conversion Rate – Market average (Online Retail Index data)
  • Retailers’ Perspectives on Tech & AI (Retailer survey, 2026)
  • Most popular AI use cases
  • AI staff training – are companies embracing this?
  • Where has AI delivered the best ROI?
  • A two-year trajectory for AI
  • The metric AI is most likely to improve within two years
  • How AI could be set to change the online shopping journey
  • The AI development set to have the biggest impact on eCommerce
  • eCommerce roles that are most and least impacted by AI
  • Which retailers will get the most value from AI?
  • Advice for the next 2 years from Algolia, ASK BOSCO®, Base.Com, and ThoughtSpot
Meet the experts:

IMRG

We help our members understand and improve their online retail performance through a busy programme of performance benchmarking, data analysis, insight, best practice-sharing, and events. We have been tracking online sales since 2000 – and now measure over 120 individual metrics in a series of indexes, providing in-depth intelligence on online and mobile sales, delivery trends, marketing ROI and channel performance.

Algolia

Algolia is the leading AI Search and Retrieval platform, powering 1.75 trillion searches yearly for 18,000+ businesses. Its unified keyword and vector search engine delivers the fastest, most scalable product discovery experience. Retailers use Algolia to build agentic, generative, and personalized shopping experiences that turn browsers into buyers.

ASK BOSCO®

ASK BOSCO® is an AI-powered eCommerce reporting and forecasting platform built for brands and retailers. ASK BOSCO® unifies your Shopify, GA4 and ad data in one place, no code, no spreadsheets. Ask a question in plain English and get instant reports, insights, dashboards and answers: what’s actually making a profit, which ads are driving the most return, what happened last week, and what to do next.

Base.com

Base.com is an end-to-end eCommerce operations platform helping retailers and brands manage multichannel commerce from one place. With 1,800+ integrations, it connects marketplaces, webstores, orders, inventory, fulfilment, shipping, warehouse operations, automation and analytics, helping eCommerce teams reduce manual work, improve visibility and scale efficiently across sales channels.

ThoughtSpot

ThoughtSpot is an agentic analytics platform that uses AI agents to help you analyze data, answer business questions, and understand what’s driving performance. It connects directly to your cloud data warehouse and works on live, governed data, so you’re always looking at what’s current.

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