How are consumers discovering products, deciding what to buy and moving between retailer websites, search, reviews, stores, and AI tools?
The latest research from IMRG and Columbus explores how purchasing journeys are changing, where friction still exists and what helps consumers feel confident enough to buy.
Based on a survey of UK consumers aged 18+, the ‘The Connected Consumer’ report examines:
- How AI is influencing product discovery and purchase decisions
- What builds trust and purchase confidence
- Where friction is slowing the customer journey
- Why connected experiences matter across channels
- How consumers view alternatives to standard returns
- Where retailers should focus their attention next
The report brings together consumer data, IMRG analysis and practical commentary from Columbus to explore how retailers can create clearer, more connected experiences across the purchasing journey.
Download today to understand what today’s connected consumers expect, and where the clearest opportunities lie for online retail.
Meet the experts:
IMRG
We help our members understand and improve their online retail performance through a busy programme of performance benchmarking, data analysis, insight, best practice-sharing, and events. We have been tracking online sales since 2000 – and now measure over 120 individual metrics in a series of indexes, providing in-depth intelligence on online and mobile sales, delivery trends, marketing ROI and channel performance.
Columbus
Retailers partner with Columbus to simplify complexity and accelerate growth. We combine advisory, implementation and optimisation services across ERP, Digital Commerce, PIM, OMS, Marketing Automation and AI, helping brands connect data, systems and customer experiences. With deep expertise across retail and distribution, and a track record with well-known international brands, we help organisations navigate technology and business change while staying focused on what matters most: serving customers and driving commercial performance.
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