IMRG Takes On
The History of eCommerce
In our fourth episode we have taken on the history of eCommerce, from the very first online transaction to the technologies that transformed retail into what it is today. Along the way, Andy and Tom battle over which historical figures would thrive in modern eCommerce roles, revisit the moments in history that could have done with online shopping, and reflect on the trends that never quite lived up to the hype. Expect plenty of historical what-ifs, questionable debates and, somehow, a conversation about whether Andy wears a wig.
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IMRG Takes On
Festival Season
For our third episode, we’re taking on festival season and what it means for British culture and eCommerce. Andy and Tom explore changing festival crowds, the rise of the “grey pound”, and the retail opportunities behind summer spending. Then comes Einstein comparisons, rubber dinghy races and some of the world’s strangest festivals.
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IMRG Takes On
The British Weather
In our second episode we have taken on what is arguably the most influential trading factor of eCommerce…The British Weather. Hear about the impact of heatwaves, as well as Andy and Tom’s stories about how the weather ruined their lives. Also enjoy a game of ‘Hot or Cold’ and learn about Andy’s weekend where he meshed together with a hazmat suit.
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IMRG Takes On
The FIFA World Cup
Welcome to IMRG Takes On, the podcast where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs tackle the trends, challenges and events shaping retail and eCommerce. In our first episode, we take on the FIFA World Cup, exploring its potential impact on shopper behaviour, conversion rates and retail performance. Alongside practical insights and retailer tips, expect debates on marketing during the tournament, an unexpected Pepto-Bismol discussion, a Michael Jackson singalong, and whether Andy sheds a tear watching football.
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