IMRG Takes On

The FIFA World Cup

Welcome to IMRG Takes On, the podcast where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs tackle the trends, challenges and events shaping retail and eCommerce. In our first episode, we take on the FIFA World Cup, exploring its potential impact on shopper behaviour, conversion rates and retail performance. Alongside practical insights and retailer tips, expect debates on marketing during the tournament, an unexpected Pepto-Bismol discussion, a Michael Jackson singalong, and whether Andy sheds a tear watching football.