Every week, our Ecommerce Market Update shows what’s really happening in online trading, highlighting the trends shaping performance and providing the data you need to benchmark against the wider market.
In this week’s Ecommerce Market Update (Thu 16th Apr) we will reveal how April has started for online retailers and show conversion trends across the entire customer funnel. This is a core opportunity to spot how your customers are engaging compared to the industry.
IMRG’s Online Retail Index, that is representative of £30bn+ in online spend, will show how retailers are performing in April, enabling you to see how your online results compare to your peers’. With Easter and multiple bank holidays, find out where that brought peaks and throughs for the market.
You will also gain detail on how consumers are moving through the purchasing funnel, looking at where they are most likely and least likely to convert. We’ll also explore why customers may bounce on eCommerce product pages, and at the add to basket, proceed to checkout, and complete checkout stages.
Your eCommerce market update
Hear how April has started for online retailers and benchmark your results
Customer funnel conversion trends
Find out where customers are most likely to bounce in the purchasing funnel
Spotting opportunities
Hear about tactics to retain customers at each stage of the funnel in 2026
Industry expert advice
Gain industry expert advice from IMRG and Athos Commerce
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