In this week’s show (Thu 20th Nov) we will share data for November trading so far, giving you exclusive insights on the impact of Black Friday 2025. Expect updates on live Black Friday campaigns, eCommerce metric analysis, and predictions for the big week next week.
We saw numerous Black Friday campaigns launch as early as the second week of October this year, but now just a week out from the big day, we will reflect on the approaches retailers are taking to build anticipation. We will consider how retailers are inspiring conversion among customers who may be cynical that they’re getting the best deal.
Plus we will share data for w/c 2nd and w/c 9th November, giving you the opportunity to see how your Peak-season demand compares to the industry. We will also show any noticeable fluctuations in eCommerce metric performance.
This week you will gain our predictions for what’s ahead, including ‘Fake Friday’ trends, Black Friday week daily expectations, and what retailers we anticipate will give punchy offers. Also gain industry expert advice from Athos Commerce and RTB House.
November trading update
Gain eCommerce performance data for November so far
Live campaign update
Hear about the latest Black Friday campaign launches
Metric analysis
Find out if there has been any fluctuations in eCommerce metric performance
Predictions for the big week
IMRG will share what you can expect for trading next week
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