In this week’s show (Thu 6th Nov) we will reveal how eCommerce performed in October, sharing trends for the total market and individual product categories. You will find out the impact of early Black Friday campaigns and retail events such as Halloween.
IMRG’s Online Retail Index, which is representative of £30bn+ in online spend, will provide benchmarking data for October. After reporting 3 months of consecutive declines since June, did October bring much needed growth to improve morale before one of, if not the busiest trading months of the year, November.
We will share which online product categories are leading the way for growth and which categories are pulling the total market figure back. We will also consider key learnings from October that will help inform strategies for the rest of the Peak trading season.
Joining us this week are Bloomreach, PXP, and Talon.One who will explore topics such as personalisation, flexible payments, and promotion strategies.
eCommerce in October:
Find out how the total online market performed in October with IMRG data
Product category differences
See which categories are performing well and which are falling behind
Strategies for November
Establish trends that will help you shape your future approaches
Industry expert advice
Benefit from industry expert advice on various eCommerce topics
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