In this week’s show (Thu 30th Oct) we will reflect on whether ‘Black November’ has become ‘Black October’, exploring the rate at which we have seen retailers go live with their campaigns. Find out how trends compare with 2024 so far and gain our weekly eCommerce update for w/c 19th October.
We have all come to know the retail phenomenon of ‘Black November,’ but with campaigns starting earlier each year, should it really be ‘Black October’ (or perhaps ‘Black Octember’)?…
The retailers we typically see go early belong to the electronics category. In this webinar we will reveal if we have seen that pattern again, or whether there are any other categories we have seen go live with their campaigns.
We will compare trends we are seeing now to those that we saw throughout Black Friday 2024. Plus we will reveal retailers’ top focusses to improve Peak-time performance this year.
You will gain our weekly eCommerce update for w/c 19th October, where we will share if consumer demand has increased for the total online market. You will also hear from experts at Bloomreach, Revlifter, and Upp AI.
Weekly eCommerce update
Find out how the total online market performed for w/c 19th October
Early Black Friday insights
Learn about which retailers have gone live with their campaigns
2024 vs 2025 trends
Discover how Black Friday 2025 launch dates compare to that in 2024
Industry expert advice
Gain advice from industry experts on how to optimise online performance
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