In this week’s show (Thu 21st Aug), IMRG will provide a deep dive into orders versus revenue performance, exploring whether they’re moving in step or if one is outpacing the other, and what this tells us about trading conditions.
Using data from our Online Retail Index, which is representative of over £30bn in online spend, we’ll review months of performance across both metrics to uncover how retailer strategies and shopper behaviour are shaping results.
We’ll look at what’s driving average order values (AOV), from discounting and promotions to shifts toward premium or lower-cost items. We’ll also examine how factors like price changes, delivery thresholds, and flexible finance options are influencing performance.
Experts from Athos Commerce and Novuna Consumer Finance will share practical advice to help retailers strengthen revenue and maximise sales opportunities.
Orders vs Revenue
See which metric is leading with fresh IMRG Index data
Behaviour & Strategy
Understand the patterns shaping performance and what they mean
AOV Trends
Insights into current basket values and the drivers behind them
Expert advice
Hear from industry experts on how to make revenue the champion
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