Christmas Connect 2025 - Black Friday Unwrapped
Join us for Christmas Connect 2025: Black Friday Unwrapped, an exclusive roundtable experience designed for retail leaders to analyse results, uncover emerging trends, and shape forward-looking strategies.
You’ll dive into key performance data and benchmark your results against industry peers, while gaining fresh insights into standout categories, marketing wins, and operational best practices. This festive-themed event also offers invaluable time to build connections with senior leaders navigating similar challenges.
Why Attend
Analyse the Data
Access exclusive Black Friday 2025 performance insights to measure your results and discover what worked across the industry.
Benchmark with Confidence
Understand how your business compared to peers and pinpoint opportunities to improve in 2026.
Engage in Peer Learning
Join facilitated roundtables with senior eCommerce and retail professionals to share experiences and solutions.
Celebrate in Style
Enjoy a festive setting, a premium lunch, and relaxed networking as you close out the peak season.
Event format
Insight. Interaction. Celebration.
This one-day event combines structured roundtables, expert-led sessions, and peer discussions in a relaxed, festive environment.
From keynote insights to collaborative workshops, every element is designed to spark ideas and drive strategic alignment across your team.
Expect lively conversations, tangible takeaways, and valuable new connections.
Event venue
Located along the Thames, The Royal Horseguards offers timeless sophistication, a celebratory atmosphere, and first-class service.
Perfect for productive conversations and a memorable close to the year.
Event Agenda
| 09:45 – 10:45 | Registration | |
| 10:45 – 11:05 | Black Friday overview | How did the Black Friday peak period perform in 2024 and what were the key trends that emerged this year? |
| 11:05 – 11:20 | Black Friday analysis panel | Guest speakers from RevLifter and Computop delve into the results to provide insight and ideas for inclusion in 2025 planning |
| 11:20 – 11:30 | Daily tracker analysis | Customer behaviour on site. What differences were there this year compared to last: Did visitors convert at a higher or lower rate at various stages? |
| 11:30 – 11:45 | Black Friday analysis panel | Guest speakers delve into the results to provide insight and ideas for inclusion in 2025 planning. |
| 11:45 – 12:35 | Peer-to-peer sessions | An opportunity for retailers to share experiences with each other in 8-minute one-to-one sessions. |
| 12:35 – 12:45 | Which approaches worked the best? | Analysis of the type of campaigns retailers run across November and which approaches tended to generate the most revenue. |
| 12:45 – 13:45 | Lunch | |
| 13:45 – 13:55 | Product category analysis | What were the trends that impacted category performance in 2025? |
| 13:55 – 14:25 | The Big Black Friday Discussion | An opportunity for retailers to sit together in different groups and share stories, ideas and scars from the peak trading period. |
| 14:25 – 14:35 | How did propositions change this year? | What were the nuances in campaign structure and execution that IMRG picked up this year, and what impact did they have? |
| 14:35 – 16:00 | Networking drinks | |
| 16:00 | Close |
Am I eligible?
The event is free to attend for retailers.
To ensure a relevant experience for all attendees, limited free seats are available for non-members who meet the following eligibility criteria:
– Hold a manager-level position or higher within their organisation
– Represent a retail business with £2 million+ annual turnover
How can solution providers get involved?
This event is only free to attend for retailers.
This is a rare chance to engage senior retailers during their peak trading season.
Sponsorship offers exclusive access to a highly curated audience.
Book time with us to explore tailored partnership opportunities.
