In this week’s show (12th Jun), IMRG will review personalisation on eCommerce sites, looking at how this can be optimised across the purchasing journey to grow add to bag rates, revenue and conversion, but to also increase the number of items per order.
Our Online Retail Index data paired with our recent consumer research will show how to best utilise personalisation across online sites to improve key metrics. You will see where personalisation can bring direct results and consider ways to fine tune your strategy. Plus find out what consumers really want from personalisation in 2025.
We will explore varying types of personalisation, for example, add to bag notifications, product recommendations, and more.
Joining us are industry experts from Bloomreach, Constructor, and Scurri who will provide their top tips for improving the customer journey, sharing examples of key strategies that have proven to work.
Weekly eCommerce update
Hear how eCommerce performed in first week of June
Personalisation optimisation
Discover the ways to optimise personalisation on eCommerce sites
Add to bag and product recs
Find out the top ways to grow add to bag rates and grow key metrics
Industry expert advice
Learn how to improve the customer journey with help from top industry experts
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