Join us on Wed 4th June for our next Virtual Roundtable, where IMRG will share the latest customer funnel trends across the industry. You’ll also connect with 15+ retail peers to exchange experiences and pick up new ideas to help improve conversion.
IMRG will take a look at how each stage of the customer funnel is performing across the industry, helping you see how your own journey compares and where there might be opportunities to improve. After that, we’ll open up the discussion so retailers can share what they’ve tried, what’s made a difference, and what they’ve learned along the way.
Before the session, start to think about these key questions:
- Which part of the customer journey is seeing the most engagement for you right now, and what do you think is driving that?
- Have you tried any new approaches to improve conversion this year? What led you to try it, and how did it go?
- Looking back, is there anything you tried to improve conversion that didn’t work as expected? What did you learn from it?
- Have you made any changes (big or small) that have helped guide customers more smoothly through the funnel?
- Are there any prompts, messages or experiences that you’ve found particularly effective in nudging customers towards conversion?
Experts from 26PMX, Commercetools and NOVOS will be joining us to share the trends they’re seeing across the purchasing funnel and offer practical tips to help improve conversion through 2025.
This is a relaxed and collaborative group session, designed to encourage open discussion and shared learning among retailers. We encourage you to join from a quiet space where you can take part in the conversation, and if possible, keep your camera on to help create an engaging and interactive atmosphere.
Latest funnel benchmarks
See how each stage of the customer journey is performing across the market
Journeys that grow conversions
Hear how retailers are guiding customers more effectively through the funnel
What worked (and didn’t)
Learn from real strategies and honest lessons shared by your peers
Expert insight
Gain practical tips from Commercetools, Constructor, and NOVOS to support growth in 2025
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