We are proud to announce that our ˜EU Expansion Report 2026: How Growing Retailers Scale into the EU' in collaboration with global fulfilment providers fulfilmentcrowd, is available to download. What's inside? EU expansion presents clear opportunity for UK retailers, but growth depends on selecting the right markets and localising effectively. This report will provide practical guidance to help retailers make informed decisions and scale with confidence. Inside the report, we cover:

• Which EU markets show the strongest consumer demand and best fit by product category
• Where retailers are currently selling and their future EU expansion plans
• How to use marketplaces as a core EU growth strategy, including the top platforms by country and key IOSS considerations
• How social commerce trends vary across EU markets and what this means for acquisition strategy
• How to localise language, delivery, payments, returns and stock location to improve conversion and retention
• Cost-effective stock positioning models, comparing UK fulfilment, single EU hub and multi-node approaches
• Key compliance considerations retailers should be aware of when selling into the EU

With operational insight from fulfilmentcrowd, the report will help retailers approach EU growth in a structured, commercially realistic and cost-conscious way.

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Meet your experts

IMRG We help our members understand and improve their online retail performance through a busy programme of performance benchmarking, data analysis, insight, best practice-sharing, and events. We have been tracking online sales since 2000 “ and now measure over 120 individual metrics in a series of indexes, providing in-depth intelligence on online and mobile sales, delivery trends, marketing ROI and channel performance.

fulfilmentcrowd fulfilmentcrowd is a global, tech-first fulfilment provider supporting the rapid growth of 250+ brands worldwide. With its in-house technology powering 16 warehouses across the UK, EU, US and Australia, fulfilmentcrowd provides a true omnichannel solution from just one intelligent platform. Offering deep integration capabilities and over 30 years of market experience, fulfilmentcrowd enables fast, global growth for ambitious, omnichannel brands.