Christmas Connect 2026
Black Friday Unwrapped

Discover Black Friday 2026 performance

Enhance your 2027 strategy

The Royal Horseguards Hotel, London

Thurs 10 Dec | 09:45 – 16:00



Join us for Christmas Connect 2026: Black Friday Unwrapped.

An exclusive roundtable experience designed for retail leaders to analyse results, uncover emerging trends, and shape forward-looking strategies.

You’ll dive into key performance data and benchmark your results against 200+ industry peers, while gaining fresh insights into standout categories, marketing wins, and operational best practices.

This festive-themed event also offers invaluable time to build connections with senior leaders navigating similar challenges.

  • A dining room with round tables set for a meal. Several people are seated at the tables, and a presentation is taking place at the front of the room. There are floral arrangements on the tables, and large windows provide natural light.
Event Title

Why Attend
 

Take a deeper look at Black Friday 2026 and uncover what the results really mean for your business.

Explore IMRG’s latest industry data, benchmark your performance against 200+ retailers and identify the trends, strategies and customer behaviours that made an impact.

Connect with fellow retail leaders to share experiences and turn the lessons from peak into practical opportunities for a stronger 2027 strategy.

Access IMRG’s latest Black Friday 2026 performance data and uncover the trends, categories and strategies that shaped peak.

See how your performance compares with the wider market, identify where you stood out and uncover opportunities to improve in 2027.

Share experiences with senior retail and ecommerce leaders, learn what worked for your peers and leave with practical ideas for the year ahead.

Event Format

Insight. Interaction. Celebration.

This one-day event combines structured roundtables, expert-led sessions, and peer discussions in a relaxed, festive environment.

From keynote insights to collaborative workshops, every element is designed to spark ideas and drive strategic alignment across your team.

Expect lively conversations, tangible takeaways, and valuable new connections.

outside picture of the dorchester

Save Your Seat

Event Venue

Located along the Thames, The Royal Horseguards offers timeless sophistication, a celebratory atmosphere, and first-class service.

Perfect for productive conversations and a memorable close to the year.

Inside picture of the Dorchester Venue

Am I eligible?

The event is free to attend for retailers.

To ensure a relevant experience for all attendees, limited free seats are available for non-members who meet the following eligibility criteria:

– Hold a manager-level position or higher within their organisation

– Represent a retail business with £2 million+ annual turnover

How can solution providers get involved?

This event is only free to attend for retailers.

This is a rare chance to engage senior retailers during their peak trading season.

Sponsorship offers exclusive access to a highly curated audience.

Book time with us to explore tailored partnership opportunities.