21 Nov 2024
Tips for retailers during Black Friday week 2024
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By Ellie-Rose Davies, Content Executive at IMRG
Its time to prepare for the busiest week of the year, Black Friday week, happening from Monday 25th November to 2nd December (Cyber Monday).
Read on to benefit from historic trends, insights into the current market, and tips that will help you boost growth and manage workload.
Source: IMRGs Online Retail Index (Digital Dashboard)
It may be that demand customer demand is being pulled back as Black Friday falls one week later than it was last year (29th November 2024 versus 24th November 2023), making tough yearly comparators.
Other factors are at play, such as decision fatigue, where there is an increase in choice that could make Black Friday an overwhelming experience for customers, and subsequently impact conversion.
Promisingly, by Black Friday, the entire UK workforce will have been paid, meaning that retailers may see significant growth on this day. Last year, given that not everyone was paid by Black Friday, it meant that Cyber Monday performed better “ this year this day may see declines.
**For a summary of last years findings, read IMRGs Black Friday Review 2023**
There was only two days that experienced positive growth last year (Tuesday and Cyber Monday). Our community of industry experts have shared some advice to help retailers see more positive days this year.
Current trends signify demand is yet to come
Black November has gotten off to a slow start, with the total online market experiencing declines in w/c 27th October, which includes 1st and 2nd of November, and w/c 3rd November.Source: IMRGs Online Retail Index (Digital Dashboard)
It may be that demand customer demand is being pulled back as Black Friday falls one week later than it was last year (29th November 2024 versus 24th November 2023), making tough yearly comparators.
Other factors are at play, such as decision fatigue, where there is an increase in choice that could make Black Friday an overwhelming experience for customers, and subsequently impact conversion.
Promisingly, by Black Friday, the entire UK workforce will have been paid, meaning that retailers may see significant growth on this day. Last year, given that not everyone was paid by Black Friday, it meant that Cyber Monday performed better “ this year this day may see declines.
**For a summary of last years findings, read IMRGs Black Friday Review 2023**
There was only two days that experienced positive growth last year (Tuesday and Cyber Monday). Our community of industry experts have shared some advice to help retailers see more positive days this year.
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