We are excited to share the results of our email study in collaboration with GetResponse, detailing the state of retail email marketing. By combining insights from retailer and consumer surveys, this report offers a comprehensive view of email marketing trends. It provides valuable benchmarks to help you assess your performance and uncover actionable opportunities for optimisation and growth. Sneak peek at a few of the trends included in the report:

• Email remains the top channel for retail marketing: 62.9% of consumers prefer email for retailer updates.
• Personalisation boosts engagement: 48% of consumers engage more with personalised emails.
• Loyalty emails drive repeat sales: 76% of consumers are more likely to repurchase after receiving a well-timed loyalty email.