We are happy to present you with our 'Personalisation in 2025' report in collaboration with Bloomreach. Inside you will find consumers opinions on various types of personalisation and the kind of tailored experiences they really want.  Topics include: Consumers likes and dislikes, personalisation channels, consumers perceptions on the future of personalisation, rating and feedback on experiences, personal data usage, search trends, personalisation and loyalty, and more. Plus, find out what would sway consumers to choose one retailer over another. Sneak peek at a few of the trends included in the report: Approach matters - Nearly half of consumers said they 'sometimes' like personalisation showing approach matters

 

Transparency is key - Consumers would like to know how their data will be used

 

Optimise email - Email is a key platform to offer personalised experiences