We are excited to present you with our 'The Giving Economy: How Social Impact and Sustainability Drive Ecommerce Growth' report supported by Ecommpay. Topics include:

• Consumers' awareness and engagement with charitable work
• The link between charity support and purchase intent
• Social and environmental initiatives at the checkout
• The donation options consumers want and where
• How consumers want to see the impact of their support
• Opinions on one-off versus reoccurring donations
• Round-up donation and matching campaign features
• Consumers perceptions on whether retailers are environmentally responsible
• How sustainability efforts will evolve

Sneak peek at a few of the trends included in the report:  Engagement is high - The majority of consumers actively support charities or do so when the opportunity arises Consumers want control - Consumers would like control over the donation process on a purchase-by-purchase basis

 

The checkout is key - The checkout is one of the top places to implement charitable donations and support