We are happy to share our latest report, 'Full-Funnel Digital Marketing: A guide to customer behaviour and what drives purchasing decisions', created in collaboration with Genie Goals. This report aims to help retailers understand the likes of what inspires consumers to make a purchase, how willing they are to try new brands, and their marketing channel preferences. Topics include:

• How consumers are discovering new brands
• The actions consumers take to find products
• What grabs consumers attention while shopping online
• Consumers' approaches to buying non-essential items
• Actions consumers take from search result pages
• What grows consumer confidence to purchase after browsing
• New brand consumer retention rate
• The number of brands consumers feel loyal to