By Ellie-Rose Davies, Content Executive at IMRG

IMRG data has shown that ecommerce conversion rates have been down in the last couple of years. To help retailers experience some growth in this metric, this blog reviews all the stand-out strategies to boost conversion in 2024. We have looked at examples of retailers who have implemented innovative tactics to grow and have considered the impact varying approaches has on brands. Read on to learn more about the trends our community are seeing.

What has happened to conversion?

 

The weekly average conversion rate (total sessions) for the total market has been on a steady decline since 2021, according to IMRGs Online Retail Index. This owes to multiple factors, including the easing of pandemic restrictions which saw customers return to the high street, economic uncertainty with the rising cost of living reducing customers propensity to purchase, and increased marketing costs amid heightened online competition.