By Ellie-Rose Davies, Content Executive, IMRG

It is now time to unbox the trends seen during Christmas 2023. Read on to discover all the latest IMRG insights and digest the latest information from industry experts to help you benchmark your performance and build a strategy for successful Christmas trading in 2024.

December results revealed

To see December results across a wide range of metrics, check out IMRGs Digital Dashboard. IMRG predicted online revenue growth for December 2023, but against the expectation of +1% YoY, the industry average was -0.4% YoY. The last positive result for December was recorded in 2020 (+33.1% YoY), revealing that the industry is struggling against pandemic highs. Yet, despite the decline, there was one stand-out week in December that brought positive growth, and that was the w/c 17^th (+10.3% YoY). It is also important to note that this was the top performing week in all of 2023.

Product category performance in December