By Ellie-Rose Davies, Content Executive at IMRG

IMRGs data shows that smartphones consistently drive over half of online retail revenue, highlighting their growing role in eCommerce. As mobile apps become increasingly popular, thanks to better features, user experiences, and greater incentivisation, many retailers are refining their strategies. From using AI and AR to personalise shopping experiences to improving checkout and delivery processes, there are many ways to enhance mobile commerce. In this blog, we have explored current trends and expert tips to help retailers fine-tune their mobile strategies and boost sales in 2024.