By Ellie-Rose Davies, Content Executive at IMRG

Retailers operating within a niche, e.g., they sell very specific products or are single category, may struggle to attract their target customers, often having to navigate specific demographics and psychographics. This blog reveals some of the success stories for retailers within niche markets, as well as tactful tips to help you accelerate growth for the rest of the year and beyond. Read on to hear from industry experts in this field and benefit from their advice on optimising your strategy.

How are niche/specialised retailers performing in 2024?