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IMRG Data Webinar - The 12 Different Types of Search Query

When customers use the site search facility on retail websites, the kind of terms they use can vary greatly. Whereas some are very direct and specific in their queries (‘nikon coolpix s2800’), others use non-product terms (‘returns policy’) or something more feature-led (‘long-range camera’).

So what do you need to consider when anticipating customer behaviour and how should you approach tagging up your product catalogue to create the best search experiences that connect customers to items of highest relevance?

Join IMRG and Lucidworks for this Data Webinar, where we identify the 12 different types of search query that customers use – also looking at how customers behave when using search, their conversion and what happens when they receive either no results, or inaccurate ones.

During this webinar, we draw insight from multiple studies IMRG and Lucidworks have undertaken; you will learn:

  • The various types of term customers can use
  • How the results they see influence likelihood to purchase
  • Conversion rates for site search users

Members - Login to watch the webinar

Not a member? Join the IMRG Membership to watch the webinar and get unique resources to understand and improve your online retail performance.