IMRG Data Webinar - Structuring Delivery/Returns Propositions

The delivery and returns options offered by retailers can have a big impact on conversion and has become a key focal point for differentiation in proposition – with strong potential for increasing both customer acquisition and retention.

There are two areas that are important here – the operational side, covering the options offered and how they are structured, and the way in which the supporting information is communicated to customers.

Join IMRG on our ‘Structuring Delivery / Returns Propositions’ webinar, supported by iForce and Wincanton, where we will share fresh insight from a number of IMRG data studies looking at how to structure your proposition for success.  

You will learn:

• How and where the delivery / returns options are communicated on a retail site can influence the user journey
• Considerations when deciding which options to offer – and how
• What shoppers want and expect from online delivery
• Finding the balance between speed, cost, options and convenience

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