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IMRG Data Webinar - Navigation Bar vs Search Bar

There are two ways to navigate a retail website: by choosing a category and then selecting filters via the navigation bar until you’re offered the selection of products you’re looking for, or by directly searching for a product by typing into the search field.

How do these two ways of navigating a retail website affect conversion? And does the style in which they’re presented have an impact on how customers use them?

Join IMRG, Maginusand Apptus in our Data Webinar and learn which methods of searching are most likely to lead to a conversion. 

You will learn:

  • How use of the navigation bar impacts conversion
  • What kind of conversion you can expect using search – including when they see zero results
  • How the navigation and search bar should be displayed on your website for maximum customer engagement

Members - Login to watch the webinar

Not a member? Join the IMRG Membership to watch the webinar and get unique resources to understand and improve your online retail performance.

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