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Ometria

Ometria is a customer data and marketing platform that helps retailers increase customer loyalty and CRM revenue by sending personalized marketing messages throughout the customer journey. 

Our solution combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more. 

Ometria’s proven approach to accelerating revenue – our Retail Success Model™ – is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyse a retailer’s CRM performance and deliver a bespoke marketing plan for reaching their revenue goals.

We are trusted by the fastest-growing retail brands in the world such as MADE.com, Steve Madden, Hotel Chocolat, Pepe Jeans and Feelunique.

AI / Machine Learning

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3 Ways to Increase Customer Acquisition & Retention

  By Emily Black, Content Executive and Analyst at IMRG In the first half of 2022, it’s become more apparent…

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Two Years Since the First Lockdown, What’s Changed for Online Retail?

  By Emily Black, Content Executive and Analyst at IMRG As we approach March 2022, it’s been almost two years…

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