• Company
  • Supported Content

Emarsys

Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results…fast. Emarsys is the platform of choice for more than1,500 companies around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. For more information, visit www.emarsys.com.

Unboxing The Trends: Christmas & Boxing Day Ecommerce Insights Revealed (2023)

  By Ellie-Rose Davies, Content Executive, IMRG It is now time to unbox the trends seen during Christmas 2023. Read…

Read now

Mid-November Insights: Black Friday Trends Unveiled, Agility Unleashed

  By Ellie-Rose Davies, Content Executive at IMRG We are now in the ‘centre of the hurricane’, namely mid-November, and…

Read now

How Retailers Can Use & Create Authentic Content That Sells

By Ellie-Rose Davies, Content Executive at IMRG It is no news that it is harder to get customers to convert…

Read now

Ecommerce Payments ‘Done Right’ According To Industry Experts

By Ellie-Rose Davies, Content Executive at IMRG With the ever-changing landscape of customer preferences and advances in technology, retailers are…

Read now

Growth Unlocked: Discover How to Get Your Customers to Add to Their Basket

By Ellie-Rose Davies, Content Executive at IMRG IMRG data shows that the average number of customers who add items to…

Read now

Direct Mail: Can It Put Retailers In The Right Direction?

By Ellie-Rose Davies, Content Executive at IMRG Customers are often overwhelmed by the number of products marketed to them online,…

Read now

Let’s BeReal About The Power Of Social Commerce

By Ellie-Rose Davies, Content Executive at IMRG Recent IMRG research reveals that 75.7% of customers always or often use social media…

Read now

Check It Out: Tactics To Offer A Unique Checkout Experience

By Ellie-Rose Davies, Content Executive at IMRG The cost-of-living crisis has increased buyers’ hesitancy, leading to skyrocketing checkout bounce rates…

Read now

Ecommerce H1 Review: What Happened & What’s Coming?

  By Ellie-Rose Davies, Content Executive at IMRG   IMRG data reveals what happened in H1 As seen in IMRG’s…

Read now

How To Reap The Benefits Of Cross-Border Ecommerce In 2023

  By Ellie-Rose Davies, Content Executive at IMRG You might be thinking about expanding your horizons, or you might already…

Read now

Hot Spots For Online Retail Growth This Summer

  By Ellie-Rose Davies, Content Executive at IMRG Many retailers are currently spring cleaning their business, refining their processes and…

Read now

Can The Coronation Be A Crown Jewel For UK Retailers?

By Ellie-Rose Davies, Content Executive at IMRG With April’s payday in the pocket and a nice long bank holiday weekend…

Read now

How Retailers Can Experience Growth On & Around Key Retail Events

By Ellie-Rose Davies, Content Executive at IMRG Around big retail events, such as Mother’s Day just passed, Easter, Black Friday,…

Read now

Being On-Brand: How To Build A Strong eCommerce Brand & Identity

By Ellie-Rose Davies, Content Executive at IMRG Branding is an integral part of any ecommerce business and strong branding versus…

Read now

Light Up The Runway: What’s Happening In Fashion?

By Ellie-Rose Davies, Content Executive at IMRG With London Fashion Week edging around the corner and IMRG Fashion Connect Live…

Read now

IMRG’s Christmas and Boxing Day Sales Review 2022

By Ellie-Rose Davies, Content Executive at IMRG It’s January, which means many of you would have hit the refresh button…

Read now

Merry Marketeers: Christmas Ads, a Retailers’ Family Tradition

By Ellie-Rose Davies, Content Executive at IMRG It’s the most wonderful time of the year… because the Christmas ads are…

Read now

A Mindful November – Mental Health Around Black Friday 2022

By Ellie-Rose Davies, Content Executive at IMRG While bonfire night last weekend saw explosions and everything loud, this blog article…

Read now

Retail’s ‘Black and Blue Friday’?

  By Ben Sillitoe, Retail Journalist and IMRG Content Contributor As a Liverpool Football Club supporter, the term ‘Black November’…

Read now

Black Friday 2022: IMRG’S Preview Part 2

  By Ellie-Rose Davies, Content Executive at IMRG Predictions, Forecasts, and Advice for Peak You are now reading part two…

Read now

Black Friday 2022: IMRG’S Preview Part 1

  By Ellie-Rose Davies, Content Executive at IMRG Black Friday has come around rather quickly this year, so there is…

Read now

Hello Retail Returns Debate, Our Old Friend

  By Ben Sillitoe, retail journalist and IMRG content contributor The emotive subject of retail returns has leapfrogged up the…

Read now

H1 Review: How Did Online Retail Perform?

  By Emily Black, Content Executive and Analyst at IMRG It goes without saying that 2022 has been a difficult…

Read now

3 Ways to Increase Customer Acquisition & Retention

  By Emily Black, Content Executive and Analyst at IMRG In the first half of 2022, it’s become more apparent…

Read now

A Downturn in the Market: What Does the Rising Cost of Living Mean for Online Retail?

  By Emily Black, Content Executive and Analyst at IMRG Here at IMRG, our March results have appeared almost as…

Read now

Is a click & collect Christmas on the cards?

Busy Christmas markets and shopping street scenes in December seem somewhat utopian, right now. With traffic restrictions in shops, and consumers are getting comfortable online, the certainty involved with scheduling a collection slot seems to make sense.

Read now

Will more multichannel retailers go online-only?

There are many questions raised by such a shift in model, not least how should businesses following this route shape themselves, and what will be required to succeed as a multichannel-turned-pureplay retailer? We discussed it with IMRG members, to gauge their views.

Read now

What to do when a three-year eCommerce plan becomes the here and now

The question now is how do retail execs make the most of the current situation or continue to adapt to cater for the ongoing digital shift?

Read now

Now for something a bit more personal…

We’ve done something slightly different with the blog this week in that we have identified five intriguing new examples of retail personalisation I’ve heard about during recent industry interviews and research.

Read now

Retail 2021: predictions for the year ahead

We’ve discussed with the IMRG membership some of the key issues facing retailers
in 2021, and how they might want to shape their thinking to adapt and be ready in what is widely expected to be a more digitally-influenced commerce environment.

Read now

Good living: how can home and garden retail maintain its momentum?

Where does the category go from here? How does it build on that momentum, can it maintain this strong performance, and what are the things it needs to consider and look out for in the months ahead?

Read now

Subscribing to a new way of retailing

Access to shops was heavily restricted last year due to coronavirus lockdown measures, and people spent more time at home, and as a result demand for regular to-your-door deliveries ramped up.

Read now

The Year Ahead: What Will Retail & Consumer Behaviour Look Like In 2022?

  By Ben Sillitoe Every year, department store chain John Lewis publishes its How We Shop, Live and Look report,…

Read now

Retail As Media: How Retailers Can Use Their Digital Assets For Greater Gain

By Ben Sillitoe The Boots Media Group was unveiled at the end of September, in what represented the launch of…

Read now

Holiday Blues: How Has The Supply Chain Fared This Christmas?

  By Emily Black, Content Executive and Analyst at IMRG In 2021, no retailer was safe from the knock-on effects…

Read now

5 ways e-commerce brands are driving customer engagement despite quarantine

Clearly opportunity abounds even in economic destruction, and some marketers are finding a way, adjusting to the shift and revamping old, outdated models by using time-tested strategies to connect with consumers.

Read now

Forget Black Friday, it’s time to plan for “Returns Thursday”

For most retailers, the last two months have been all about preparing for 27th November — Black Friday. But there’s another, less well-publicised, date that retail brands should be thinking about this month: 3rd December — “Returns Thursday”.

Read now

Data people — the human factor in data-driven companies

With new types of data being collected of varying quality and immense volume, from datapoints that are entirely new to the companies using them, it’s no wonder brands can’t keep up.

Read now

Two Years Since the First Lockdown, What’s Changed for Online Retail?

  By Emily Black, Content Executive and Analyst at IMRG As we approach March 2022, it’s been almost two years…

Read now

Sorry, but you do not have access to manage this profile.
If there is a problem with your access, please contact us.
Menu