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Emarsys

Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results…fast. Emarsys is the platform of choice for more than1,500 companies around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. For more information, visit www.emarsys.com.

Merry Marketeers: Christmas Ads, a Retailers’ Family Tradition

By Ellie-Rose Davies, Content Executive at IMRG It’s the most wonderful time of the year… because the Christmas ads are…

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A Mindful November – Mental Health Around Black Friday 2022

By Ellie-Rose Davies, Content Executive at IMRG While bonfire night last weekend saw explosions and everything loud, this blog article…

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Retail’s ‘Black and Blue Friday’?

  By Ben Sillitoe, Retail Journalist and IMRG Content Contributor As a Liverpool Football Club supporter, the term ‘Black November’…

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Black Friday 2022: IMRG’S Preview Part 2

  By Ellie-Rose Davies, Content Executive at IMRG Predictions, Forecasts, and Advice for Peak You are now reading part two…

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Black Friday 2022: IMRG’S Preview Part 1

  By Ellie-Rose Davies, Content Executive at IMRG Black Friday has come around rather quickly this year, so there is…

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Hello Retail Returns Debate, Our Old Friend

  By Ben Sillitoe, retail journalist and IMRG content contributor The emotive subject of retail returns has leapfrogged up the…

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H1 Review: How Did Online Retail Perform?

  By Emily Black, Content Executive and Analyst at IMRG It goes without saying that 2022 has been a difficult…

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3 Ways to Increase Customer Acquisition & Retention

  By Emily Black, Content Executive and Analyst at IMRG In the first half of 2022, it’s become more apparent…

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A Downturn in the Market: What Does the Rising Cost of Living Mean for Online Retail?

  By Emily Black, Content Executive and Analyst at IMRG Here at IMRG, our March results have appeared almost as…

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Is a click & collect Christmas on the cards?

Busy Christmas markets and shopping street scenes in December seem somewhat utopian, right now. With traffic restrictions in shops, and consumers are getting comfortable online, the certainty involved with scheduling a collection slot seems to make sense.

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Will more multichannel retailers go online-only?

There are many questions raised by such a shift in model, not least how should businesses following this route shape themselves, and what will be required to succeed as a multichannel-turned-pureplay retailer? We discussed it with IMRG members, to gauge their views.

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What to do when a three-year eCommerce plan becomes the here and now

The question now is how do retail execs make the most of the current situation or continue to adapt to cater for the ongoing digital shift?

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Now for something a bit more personal…

We’ve done something slightly different with the blog this week in that we have identified five intriguing new examples of retail personalisation I’ve heard about during recent industry interviews and research.

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Retail 2021: predictions for the year ahead

We’ve discussed with the IMRG membership some of the key issues facing retailers
in 2021, and how they might want to shape their thinking to adapt and be ready in what is widely expected to be a more digitally-influenced commerce environment.

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Good living: how can home and garden retail maintain its momentum?

Where does the category go from here? How does it build on that momentum, can it maintain this strong performance, and what are the things it needs to consider and look out for in the months ahead?

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Subscribing to a new way of retailing

Access to shops was heavily restricted last year due to coronavirus lockdown measures, and people spent more time at home, and as a result demand for regular to-your-door deliveries ramped up.

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The Year Ahead: What Will Retail & Consumer Behaviour Look Like In 2022?

  By Ben Sillitoe Every year, department store chain John Lewis publishes its How We Shop, Live and Look report,…

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Retail As Media: How Retailers Can Use Their Digital Assets For Greater Gain

By Ben Sillitoe The Boots Media Group was unveiled at the end of September, in what represented the launch of…

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Holiday Blues: How Has The Supply Chain Fared This Christmas?

  By Emily Black, Content Executive and Analyst at IMRG In 2021, no retailer was safe from the knock-on effects…

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5 ways e-commerce brands are driving customer engagement despite quarantine

Clearly opportunity abounds even in economic destruction, and some marketers are finding a way, adjusting to the shift and revamping old, outdated models by using time-tested strategies to connect with consumers.

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Forget Black Friday, it’s time to plan for “Returns Thursday”

For most retailers, the last two months have been all about preparing for 27th November — Black Friday. But there’s another, less well-publicised, date that retail brands should be thinking about this month: 3rd December — “Returns Thursday”.

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Data people — the human factor in data-driven companies

With new types of data being collected of varying quality and immense volume, from datapoints that are entirely new to the companies using them, it’s no wonder brands can’t keep up.

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Two Years Since the First Lockdown, What’s Changed for Online Retail?

  By Emily Black, Content Executive and Analyst at IMRG As we approach March 2022, it’s been almost two years…

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