Amplience powers retail engagement at scale.
The Amplience platform signals the end of today’s content production and publishing bottlenecks, accelerating processes and transforming assets into reusable, highly engaging digital content that can be delivered consistently across every customer segment, channel and locale.
With Amplience, retailers finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity –all without scaling up the team. More than 200 of the world’s leading brands, including Argos, Mulberry, Otto.de, Iceland and Missguided benefit from Amplience’s specialized digital shopping expertise. For more information, visit www.amplience.com.
We’ve done something slightly different with the blog this week in that we have identified five intriguing new examples of retail personalisation I’ve heard about during recent industry interviews and research.
The best ads of past years had good social media resonance, got families and work colleagues chatting, and told an engaging story. The question now is, what makes a good festive retail advert in 2020, in the midst of a global pandemic?
Where does the category go from here? How does it build on that momentum, can it maintain this strong performance, and what are the things it needs to consider and look out for in the months ahead?
By Emily Black, Content Executive and Analyst at IMRG In 2021, no retailer was safe from the knock-on effects…