AI is changing how shoppers discover products and how eCommerce teams work. This report explores where it is already delivering value, where the clearest opportunities lie and how retailers can apply it for measurable growth. Supported by Commerce, Heywa Labs and nShift.

Drawing on IMRG’s Online Retail Index, retailer surveys and findings from Growth Summit 2026, this report explores where growth is coming from now, where AI is already delivering value and how retailers can apply it for measurable impact.

• Where the strongest channel growth opportunities currently sit
• Why 76% of retailers expect AI to have the biggest impact on product discovery
• Why conversion rate is seen as the metric AI is most likely to improve
• Where retailers are already seeing the best return from AI
• What current site search data reveals about shopper behaviour and relevance
• How AI assistant traffic and conversion compare with established channels
• Why accurate product data remains central to search, discovery and conversion
• Practical advice for applying AI to clear commercial challenges

The report also examines why AI should form part of a wider growth strategy, alongside conversion, digital marketing, acquisition, retention and a clear understanding of customer behaviour.

Download your free copy today!