17 May 2016: Online shoppers have taken advantage of the warmer weather in London and the South to buy and then return summer clothing according to data from the purple click and collect company, Doddle.

Doddle has seen a growing demand amongst fast fashion followers for next day click and collect delivery following the increase in temperature, as consumers look for greater certainty on the arrival of their delivery. Easy and free returns options have also proved popular with Doddle experiencing its highest weekly volume of returns to date.

Doddle’s collection volumes peaked on Monday 9 May, with a customer collecting a parcel from a Doddle store every 20 seconds. The purple parcel network also processed more returns last week than it did in the two weeks following Black Friday, which had previously held the record for the most parcels returned.

The fast fashion hot spots across the Doddle network included Canary Wharf, Waterloo, Brixton, King’s Cross and Finsbury Park. Suggesting the balmy temperatures over the weekend of 7-8 May were the catalyst for Londoners to refresh their summer wardrobes.

Tim Robinson, Doddle CEO, said: “The retail environment has experienced virtually no growth over the last few months; however, the sudden change in temperature appears to have finally jolted consumers into buying mode.

“With more retailers offering next day delivery for click and collect purchases, consumers can shop for a sudden change in weather and be wearing their items the next day.”

Notes to editors

Doddle’s parcel collection volumes were 6% up and returns volumes up 17% for the week commencing 9 May 2016 compared to the week commencing 2 May 2016.