RS Components gets a charge from personalisation

RS Components, the world’s leading high-service distributor of electronics has increased online revenue by as much as a quarter (26 per cent) thanks to a new customer focussed strategy. Stuck with a generic homepage with access to over 500,000 products, the company worked with personalisation experts, Monetate to remove clutter and provide more relevant experiences to its customers.

RS Components was the first electronics distributor to launch a transactional website in 1998. However, with more varied products being added to the website, it was becoming increasingly difficult for its customers to find the right item. Rather than offering every product to all, Monetate’s platform has enabled RS Components to improve the usability of the website, driving a more personalised experience to a number of different customer segments.

RS Components created a ‘Category Affinity’ campaign to retarget visitors who returned to the site’s homepage from a category page within a previous session. By focusing on its highest traffic category pages, this gave the team an actionable starting point.

After implementing a personalisation strategy, RS Components has seen the following results:

Kate Andrews, Onsite Merchandising Executive at RS Components, said: “We were losing lots of revenue opportunities because our website simply wasn’t reflecting each of our customer’s individual needs. Monetate’s technology has enabled us to understand what our customers are interested in, and then offer them the most relevant experience. This is a hugely powerful tool when implemented right, as it demonstrates exactly what our customers want. The results are massive.”

Implementing a personalisation platform has also seen significant savings in time and resourcing as campaigns can be run by the IT team in minutes with immediate results.

“Before Monetate, we were making decisions a whole six weeks after a campaign had taken place,” says RS Components’ Global Campaign Manager, Matthew Keefe. “Thanks to Monetate, we can see our results immediately and find out what’s working for our customers. That’s a real benefit.”


Mike Harris, VP of EMEA at Monetate, said: “RS Components is a fine example of an online distributor wanting to significantly improve its web presence by improving relevancy to customers. For many years, its brand strength has been its wide range of products, but this can be a problem if incorrect items are presented to the incorrect audiences. As a sign of how the customer experience has improved, RS Components has seen dramatic improvements to conversion rates from just a few carefully planned personalisation campaigns.”


About Monetate

Monetate powers multi-channel personalisation for the world’s best retail brands. The Monetate Platform empowers marketers to create, deliver and measure personalised marketing campaigns across touch points - at scale.


The Monetate Platform is built for speed, with an easy to learn interface that allows marketers to build personalised experiences for their customers, quickly. Monetate customers grow faster by being faster.


The proof?  Monetate customers grow revenue 39% faster than their peers. Founded in 2008, Monetate influences billions of dollars in revenue every year for the world’s leading brands. Hundreds of world-class companies like QVC, Office Depot, Celebrity Cruises, Radley and Jack Wills use Monetate to grow revenue by boosting their conversion rates through multi-channel personalisation – on the web, mobile, and email.