Mountain Warehouse partners with Neteven to launch on European and Chinese marketplaces

Marketplace management solution Neteven takes a significant step towards consolidating its increasingly central position in the ecommerce landscape, through a brand new and ambitious partnership with leading UK outdoor clothing and equipment brand, Mountain Warehouse.

The first step in the partnership saw Neteven optimise Mountain Warehouse’s store, listing and order management on Ebay UK, Germany and France. Created by an Ebay employee 10 years ago, and developed in close relation with the Ebay development team, Neteven has strong expertise in their best practices globally.

The second step was to take full advantage of the high demand for the Mountain Warehouse brand in Europe to add incremental revenues. In a couple of days, Neteven had deployed their activity on Cdiscount, a generalist marketplace owned by Casino Group, the third largest ecommerce player in France.

Having successfully launched on European marketplaces with Neteven, Mountain Warehouse next wanted to reach the vast Chinese consumer market via marketplaces with Neteven’s support. Neteven was already connected with the Alibaba Group’s B2C entity, Tmall Global since the company already launched several clients in this market. Neteven’s relationship with Alibaba opened the doors for Mountain Warehouse to access Tmall Global marketplace.

Neteven coordinated the Tmall Global project with all parties - Alibaba, Magic Panda & Mountain Warehouse - and facilitated an extremely fast and effective launch within two months, in order for Mountain Warehouse to take part in the 11.11 Global Shopping Festival (Single Day). The end-to-end project involved systems integrations, account set up, store design, translation, fulfilment and customer service. Thanks to Neteven’s project management team, Mountain Warehouse is now trading on the largest marketplace in the world:


Mark Neale, Mountain Warehouse’s founder and chief executivesaid: We chose Neteven as we would not have been able to build and sustain the multiple and constantly changing integrations of all these sales channels. By working with Neteven, we have been able to increase the number of marketplace sales channels in Europe and Asia with limited human and financial investment. We chose to work with Neteven because of their unrivalled technical and commercial relationships with the world’s leading marketplaces. There is also great potential for our relationship with Neteven to evolve to include marketplaces beyond Europe, such as in Australia and the US.”

Greg Zemor, co-founder and CEO of Neteven, said: “We’re thrilled to help Mountain Warehouse increase exposure and grow its business via the top marketplaces. Neteven already had experience with the marketplaces aligned with Mountain Warehouse’s brand strategy, and we had already launched several of our clients in China. The fit was great. We are delighted to be part of Mountain Warehouse’s online success and are currently working on additional expansion.”

The partnership with Mountain Warehouse follows the integration of several new marketplaces to Neteven’s platform, which include Tmall Global, Boulanger, Darty, Privalia and Menlook.

Neteven has more than 400 clients including major international online retailers and brands such as Sony, Urban Outfitters, El Corte Inglés, Yumi, Menlook, Camper, Newman, Comptoir des Cotonniers, La City and La Redoute, distributing on up to 50 marketplaces worldwide.



About Mountain Warehouse:

Mountain Warehouse has 18 years’ experience developing the very best outdoor gear for all the family. Having started with a single shop in Swindon the company now has over 200 stores and employs more than 1,500 people. Mountain Warehouse sells more than 12 million items a year from jackets and fleeces to rucksacks and sleeping bags. It also sells items for running and cycling. What sets it apart from competitors is that almost all its stock is exclusive to Mountain Warehouse. By designing its own top-quality products, and having them made to exacting standards, it cuts out the middleman. That means customers get top-quality products at lower prices.