Mobile Commerce: Where is the Money?

Mobile commerce is a current reality with a growing trend for the future. Recent reports on mobile commerce performance over the last year clearly show that a remarkable increase in the use of mobile devices in order to finalize online purchases has been registered during 2015.

Therefore, using effective Mobile Marketing strategies to improve users engagement and retention is going to become even more important in the next months. Push Notifications  seem to be the best candidate to help a business grow by engaging its customers at relevant mobile moments. Sending personalised meaningful content to specific users segments, previously analyzed from a demographical, geographical and behavioural point of view, is the best way to re-draw customers’ attention to a service/product and therefore increase a business’ conversion rates. Push Notifications are vital for the future of Mobile Marketing.

The following infographic has been built on the basis of data derived in 2015 and early months of 2016 from 50 million app users from 50+ brands present in Netmera portfolio.

As clearly shown by the infographic, the use of mobile engagement solutions, like push notifications, in-app pop-ups and automated campaigns, had a significant impact on mobile commerce conversion rates: Push Notifications promoted a relevant increase in the percentage of orders finalized on mobile devices (180% increase in orders with push notifications), with iOS devices generally showing a better conversion than Android ones. Data represented in the infographic also show which are the best times of the day and days of the week to engage mobile commerce customers with relevant content (Push Messages) and therefore increase retention and revenue: mobile usage peaks both at lunch times and evenings, and Monday surprisingly appears as the best day of the week to boost a business’ sales via appropriate mobile marketing engagement and retention strategies.

Engagement through personalization seems to be the key factor to increase mobile commerce revenues in the next future! It’s time for Push Notifications, but make sure to get to know your users and give them the messages they need!