Marketing tips for the peak season

For those still in the process of pulling together marketing plans for the peak season, we’ve summarised a selection of marketing tips from a Bronto white paper to help you achieve success this Christmas.

And if your plans are already signed-off, perhaps these tips can serve as a checklist to ensure you haven’t missed anything from your strategy.

Before reviewing these tips though, it’s worth casting your mind back to last year and assessing what worked, what didn’t and when, as well as when you were forced to go off-plan and what the factors were influencing any changes made to your marketing plan.

You can download a full version of the white paper here.

1 - Feature holiday-centric email navigation

2 - Maximise the footer

3 - Launch a countdown promotion

4 - Streamline social

5 - Solidify segmentation strategy

Reviewing your segmentation strategy is key - questions to ask include:

6 - Build Post-Holiday & New year’s strategies

Plan for the time between Christmas Day and New Year’s Day.  This period typically sees heavily discounted promotions.

Key areas to focus on are:

This article provides a selection of the tips from the white paper. You can download a full version with all 12 tips here.