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iAdvize adds social media brick to its real-time customer engagement platform with the acquisition of Bringr

After the launch earlier this year of Click to Community, a community chat channel which enables online visitors to chat with and advise other visitors in real-time on a website, iAdvize reinforces its social vision of customer engagement with the acquisition of Bringr. From now on, businesses will be able to manage their presence on social media, pick up on comments and conversations related to their products and the competition and engage online customers in real-time.

The acquisition of Bringr gives new impetus to iAdvize’s strategy. With an average annual turnover growth of 200% since it was created, the recruitment of more developers will enable iAdvize to pursue international expansion and continue building a real-time customer engagement solution which is powerful, smart and user-friendly. iAdvize and Bringr join forces with a common vision: give their clients a clear view of the value that the solution generates thanks to more than 150 indicators (conversion, turnover, contact handling indicators, satisfaction, etc.) and the prioritisation of contacts.

Thanks to its behavioural targeting engine and keyword filters, businesses can define the criteria that will trigger an interaction with an agent and detect visitors who will really benefit from real-time support.

Julien Hervouët, CEO and cofounder at iAdvize: “We acquired Bringr so that we could quickly integrate the monitoring of social media within our solution and provide the European market with a global real-time customer engagement platform”.

Founded in 2013 by Simon Robic and François-Guillaume Ribreau, Bringr is a social media publishing, monitoring and analytics tool. It enables businesses to manage their online presence by making sure they are part of the conversations that matter about their brand, products and competition. Users can respond to customers, receive notifications in real-time and measure the tangible impact of their actions.

Simon Robic, CEO and cofounder of Bringr: “We are really excited about joining the iAdvize team and combining these two solutions. Until now, iAdvize enabled businesses to engage with website visitors. Now, with the integration of our tools and skills, our clients will be able to listen to the right conversations on social media, detect and target potential customers in order to engage with them wherever they decide. This, in turn, will improve performance in terms of sales and customer satisfaction”.

Here is what iAdvize’s acquisition of Bringr means:

For businesses:

- manage and handle all real-time contacts from one platform

- target and engage customers on their website and social media

- monitor the impact of theses interactions on sales and customer satisfaction

- give customer support agents and community managers a global view of their customers

For online visitors:

- experience real-time customer support with real people and without friction

- get in contact with a company easily and instantaneously

- be part of a community of experts and advise other visitors thanks to Click to Community

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About iAdvize

iAdvize (www.iadvize.com) is a real-time customer engagement platform (Click to Chat, Click to Call, Click to Video, Click to Community, social media). Combined with a behavioural targeting and filtering engine, with iAdvize, businesses and organisations can manage all real-time interactions, increase conversion rates and optimise customer satisfaction and loyalty. Founded in 2010 by Julien Hervouët and Jonathan Gueron in Nantes, iAdvize has an average annual turnover growth of 200%, employs 100 people and works with more than 1,000 businesses and organisations in Europe. eCommerce, retail, luxury, travel, finance, the company works with BMW, Air France, TUI, House of Fraser, Toshiba, Fnac.com, cDiscount, Numéricable and Pôle Emploi.

About Bringr

Bringr is a social media publishing, monitoring and analytics tool. Launched at the beginning of 2013, companies with a Bringr account can create value with social networks by keeping a close eye on conversations about their brand, products and competition (on Twitter, Facebook, Instagram, Google +, YouTube, Vimeo, Tumblr, blogs, forums …) and by analysing the quantitative and qualitative impact of their actions thanks to key indicators. Bringr works with brands, agencies, eCommerce businesses, public authorities and banks such as BNP Paribas, Carambar, Eram, Lagardère and Materiel.net.

Contact:

Miranda Hobbs, phone +44(0) 2034 450 590,

email: miranda@iadvize.com www.iadvize.com

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