How can you reduce basket abandonment rates?

Q: How can you reduce basket abandonment rates?

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<form-template>
	<fields>
		<field class="form-control" label="Email address" name="email_address" required="true" type="text" subtype="email"></field>
		<field class="form-control text-inpu" label="First name" name="first_name" required="true" type="text" subtype="text"></field>
		<field class="form-control" label="Surname" name="surname" required="true" type="text" subtype="text"></field>
		<field class="form-control" label="Company" name="company" required="true" type="text" subtype="text"></field>
		<field class="form-control select" label="Company Type" name="company_type" required="true" type="select">
			<option value="retailer">Retailer</option>
			<option value="supplier">Solution Provider</option>
		</field>
		<field class="form-control" label="Job title" name="job_title" required="true" type="text" subtype="text"></field>
		<field class="checkbox I would like to sign up the free IMRG newsletternewsletter" label=" I would like to sign up to the free IMRG newsletter" name="newsletter" type="checkbox"></field>
		<field class="btn btn-default" label="Download file" name="submit" type="button" subtype="submit"></field>
	</fields>
</form-template>

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How can you reduce basket abandonment rates?

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