How 140 characters can ruin your reputation

Your brand reputation can take years to build but no time at all to destroy. Facebook, Twitter, Instagram or any other social media site offers the opportunity for growth but can also give the unfortunate side-effect of impacting your brand and taking a bite out of your business. Here we examine how, if it’s not effectively managed, social media can ruin your reputation, and how to minimise the risk to your brand.

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