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E-commerce fashion content providers Fashot integrate fashion content production studios with arvato fulfilment centres

"Responding to market demand, this new service streamlines the e-commerce product photography process and guarantees timely online product availability. This gives fashion etailers a head start on sales." said Claire Muir, Business Development Director Consumer Products – arvato SCM Solutions.

Each studio will be designed to be able to photograph fashion collections within 24 hours, making product imagery available online at the same time as physical product availability to purchase. "It’s well known that speed and flexibility are vital in e-commerce. With onsite studios and harmonised processes, we will be to offer brands and retailers an even more efficient service" Muir explained. Well thought out product photography increases online conversion. This is particularly important in the fashion sector, where true to life imagery must show colour, cut and quality. "In addition, high-quality and accurate product imagery demonstrably lowers return rates and therefore costs." Muir continued. With over 15 years of experience in complex supply chains for fashion, beauty and FMCG brands, arvato is focusing on the delivery of flexible and scalable solutions for the growth of its customers. The partnership with Fashot is a perfect complement to its full-service e-commerce and retail logistics offer.

The photo studio’s processes will be directly linked to those in the arvato fulfilment centres. "Each new style received at arvato will be cross-docked to the studio and processed the same day." said Lee Friend, CEO of Fashot. The studios are equipped with all the necessary tools for fashion content production; from cameras to catwalk sets. "Our photographic studios are built for each customer dependent on the service requirements. Some studios focus solely on still life product, whilst others accommodate models and catwalk video production." Friend added.

The services include; development of brand-specific style guides, model booking management, product photography, 360-degree photographic rotation, film and video creation as well as post-production including image processing.

"Our stylists have a lot of experience in e-commerce shoots, changing brand hats constantly to reflect each brand’s ethos in the product photography which engages the customer." Friend finished.

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