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Unearthing the value of fullfillment - Part 2 - Extraction

After Part 1, which explored the ways in which modern retailers are beginning to see shipping and fulfillment as a vital part of the online customer journey, Part 2 will, applying those principles as a base, going to delve a little bit deeper and look at the importance of the product journey in the scheme of omnichannel commerce.
Specifically, how putting the right mechanisms and processes in place to enable omnichannel commerce can help retailers to better service the needs of modern shoppers and extract more value from each customer interaction.

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