Live on BBC World: iAdvize talks about conversational commerce

Our CEO, Julien Hervouet, was invited to speak about conversational commerce and iAdvize and ibbü on BBC World for the TV programme “Behind the Headlines” with Jamie Robertson.

iAdvize was delighted to be one of the live speakers on BBC World addressing the future of eCommerce. Being present on the market for over six years, iAdvize has been established as the European leader in conversational commerce. We are proud to be able to share how we’ve been working with our customers in more than 40 countries to develop their customer engagement strategies and boost revenue.

We discussed ibbü and conversational commerce

This was a great opportunity for Julien Hervouet to talk about the launch of ibbü, the on-demand pool of experts curated by iAdvize in more than 70 sectors, working with brands to enhance their customer experience and boost online sales. Additionally, Julien also spoke about the importance of bringing a human touch to the eCommerce experience and brands using chatbots and AI intelligently in collaboration with the human customer service team.

The discussion was centered around conversational commerce and the importance of adding a human touch to the customer experience. While artificial intelligence can help qualify a conversation, machines don’t have the deep range of knowledge coming from real experiences. Humans are driven by emotions, which are the most difficult thing to replicate using artificial intelligence.

See video here: