Case Study: An Innovative Tour to Approach Chinese Customers

China’s ecommerce landscape is evolving rapidly, deterred by safety and quality issues with domestic products, Chinese consumers are increasingly looking overseas to buy directly through cross-border ecommerce.
If your business is going to survive in such a competitive market, you need to be aware of and adopt the latest marketing trends influencing Chinese consumers to promote customer engagement and acquire new customers at a lower cost. 
Find out more on the recent campaign in Australia and New Zealand where a delegation of online influencers from China doing a site visit on the retailers. The tour successfully developed the brand presence and influence of the retailers, and had also adopted the latest trend of live streaming and social media promotion. 

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