IMRG comScore Top 50 Retailer Ranking (Sep 2015)

The latest results from the IMRG Top 50 Retailer Ranking, in association with comScore, reveals July was a strong month for the online travel sector with a number of big brands moving up the list, including National Express, EasyJet, Thomson, Ryanair, Expedia, and British Airways. The home and garden sector also performed well with B&Q, IKEA, Homebase, and Wickes all up compared with July last year.

However, the two biggest climbers were in the electrical sector, Currys and Carphone Warehouse, both up 10 places from July last year, followed by (+9 places). National Express and Wickes rounded off the top 5 climbers during July, rising 8 and 7 places respectively, from the same month last year.

It was a mixed bag for the apparel and fashion sector with a number of brands rising in the rankings, including Next, New Look, JD Sports, Boohoo and H&M, while ASOS, Very, River Island and Matalan were all down compared with the July 2014 rankings. Ticketmaster was the biggest faller this time, down 12 places year-on-year, followed by Littlewoods (-11) and National Rail, River Island and eDreams, all down 10 places.

Tina Spooner, chief information officer at IMRG: “The online travel sector is one of the strongest performing categories in the IMRG Capgemini Index year-to-date, with growth reaching around 20% year-on-year. Therefore, it is no surprise to see a number of travel companies climbing the list in the latest retailer ranking.

It is also interesting to see a strong performance in the home & garden sector, although this is likely driven by demand in the home category, which has also recorded strong double-digit growth this year.”

The top 10 retailers based on comScore’s Mobile Metrix smartphone and tablet visits reveals a number of brands higher in these rankings compared with their overall performance in the top 50 list. Boots and Very appear to be more popular with smartphone and tablet users than overall browsers, with both these brands featuring in the top 10 smartphone and tablet rankings, while on the overall retail list they are ranked 21 and 27, respectively. O2 is another notable brand appearing on the smartphone top 10, while it is ranked 30 place overall.

The IMRG Top 50 Retailer Ranking is published quarterly and tracks visitors based on comScore’s MMX online audience measurement technology of those selling goods and services within the IMRG Capgemini Index Classification**. This List is based on UK visitors from desktops and laptops in July 2015.

*The IMRG Retailer Ranking list excludes eBay, marketplace and price comparison / aggregator websites.

** IMRG Capgemini Index Classification: Beer / wine / spirits; Books; CDs / tapes / records; Clothing / footwear / accessories; Computer hardware / peripherals / consumables; Consumer electronics; Digital downloads (e.g. music, software); Flowers; Food, beverages and household supplies; Furniture; Garden / DIY; Health and beauty; Home appliances (e.g. washing machines); Household goods (e.g. kitchenware, bedding); Jewellery / watches; Software; Sporting goods; Tickets (e.g. cinema, theatre, events); Toys; Travel (e.g. flights, holidays, hotels, car hire); Video games; Videos / DVDs





Andy Mulcahy
Tel: 0203 696 0980

About IMRG

For over 20 years, IMRG (Interactive Media in Retail Group) has been the voice of online retail in the UK. We are a membership community comprising businesses of all sizes – multichannel and pureplay, SME and multinational, and solution providers to industry.

We support our members through a range of activities – including market tracking and insight, benchmarking and best practice sharing. Our indexes provide in-depth intelligence on online sales, mobile sales, delivery trends and over 40 additional KPIs.

Our goal is to ensure our members have the information and resources they need to succeed in rapidly-evolving markets – both domestically and internationally.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. Through its Audience Analytics, Advertising Analytics, and Enterprise Analytics product suites, comScore provides its clients with a variety of on-demand software, real-time analytics and custom solutions to succeed in a multi-platform world. The proprietary comScore Census Network™ (CCN) leverages a world-class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale for its more than 2,000 clients, which include leading companies such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, LinkedIn, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon, ViaMichelin and Yahoo!. To learn more about comScore, please or contact

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