IMRG comScore Top 50 Retailer Ranking (Jun 2016)

Mixed performance for travel brands in June retailer ranking

The latest quarterly IMRG comScore Retailer Ranking (based on June data from the comScore MMX Multi-platform) has revealed a mixed performance for travel brands, with Expedia (-7 places), EasyJet (-7), Thomas Cook (-6), The Train Line (-1) and (-1) all falling and BA (+13), Thomson (+10) and Ryanair (+1) gaining position compared with June 2015.

In the smartphone ranking, BA (#30) was the biggest climber – gaining +48 places on June 2015 – although it is currently positioned highest on the tablet ranking (#6). The biggest riser in the tablet ranking was First Choice, which was up a staggering +159 positions.

Amazon UK, Argos, Tesco and Apple took the top 4 places across all rankings (overall, smartphone and tablet) – which has been the case for the past three quarters.

The mobile networks tend to perform much better in the smartphone ranking, with EE (#5), Three (#9) and O2 (#10) all in the top 10 – whereas only EE (#8) is in the overall top 10, with O2 at #15 and Three at #24.


The IMRG comScore Top 50 Retailer Ranking is published quarterly and measures digital audiences based on comScore MMX Multi-platform data of those selling goods and services within the IMRG Capgemini Index Classification**.  Source: comScore MMX Multi-platform, Custom Ranking based on Total Unique Visitors/Viewers, Desktop and Mobile in June 2016, UK. Separate rankings for Smartphone and Tablet are shown below.

*The IMRG comScore Retailer Ranking list excludes eBay, marketplace and price comparison / aggregator websites.

** IMRG Capgemini Index Classification:  Beer / wine / spirits; Books; CDs / tapes / records; Clothing / footwear / accessories; Computer hardware / peripherals / consumables; Consumer electronics; Digital downloads (e.g. music, software); Flowers; Food, beverages and household supplies; Furniture; Garden / DIY; Health and beauty; Home appliances (e.g. washing machines); Household goods (e.g. kitchenware, bedding); Jewellery / watches; Software; Sporting goods; Tickets (e.g. cinema, theatre, events); Toys; Travel (e.g. flights, holidays, hotels, car hire); Video games; Videos / DVDs



Andy Mulcahy
Tel: 0203 696 0980

Ana Laura Zain
Email : 
Tel. 0203 111 1730

About IMRG     
For over 20 years, IMRG (Interactive Media in Retail Group) has been the voice of online retail in the UK. We are a membership community comprising businesses of all sizes – multichannel and pureplay, SME and multinational, and solution providers to industry.
We support our members through a range of activities – including market tracking and insight, benchmarking and best practice sharing. Our indexes provide in-depth intelligence on online sales, mobile sales, delivery trends and over 40 additional KPIs.
Our goal is to ensure our members have the information and resources they need to succeed in rapidly-evolving markets – both domestically and internationally.

About comScore
comScore (NASDAQ: SCOR) is a leading  cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit

Webinar Scroll Banner