IMRG comScore Top 50 Retailer Ranking (Sep 2016)
Department stores rise in September retailer ranking
The latest IMRG comScore Retailer Ranking (based on September data from comScore MMX Multi-platform) reveals a positive month for department store retailers. Debenhams, House of Fraser, John Lewis and Marks & Spencer all rose slightly in the rankings compared with September last year. The overall biggest climber last month was Domino’s Pizza, rising 31 places year-on-year, taking 33rd place on the list. The biggest fallers were HP.com and Ryanair, both down 9 places from September 2015.
TUI Group made strong year-on-year gains in the mobile rankings during September, with Thomson gaining 56 positions in the smartphone ranking (#34), while First Choice rose a staggering 127 positions in the tablet ranking to reach 19th place this time.
There was no change at the top with Amazon UK, Apple, Argos and Tesco taking the top 4 places across all devices (including the smartphone and tablet rankings) during September. Three other brands also featured in the top 10 rankings for both smartphones and tablets – Netflix, Asda and Boots.
The IMRG comScore Top 50 Retailer Ranking is published quarterly and measures digital audiences based on comScore MMX Multi-platform data of those selling goods and services within the IMRG Capgemini Index Classification**. Source: comScore MMX Multi-platform, Custom Ranking based on Total Unique Visitors/Viewers, Desktop and Mobile in September 2016, UK. Separate rankings for Smartphone and Tablet are shown below.
*The IMRG comScore Retailer Ranking list excludes eBay, marketplace and price comparison / aggregator websites.
** IMRG Capgemini Index Classification: Beer / wine / spirits; Books; CDs / tapes / records; Clothing / footwear / accessories; Computer hardware / peripherals / consumables; Consumer electronics; Digital downloads (e.g. music, software); Flowers; Food, beverages and household supplies; Furniture; Garden / DIY; Health and beauty; Home appliances (e.g. washing machines); Household goods (e.g. kitchenware, bedding); Jewellery / watches; Software; Sporting goods; Tickets (e.g. cinema, theatre, events); Toys; Travel (e.g. flights, holidays, hotels, car hire); Video games; Videos / DVDs.
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For over 20 years, IMRG (Interactive Media in Retail Group) has been the voice of online retail in the UK. We are a membership community comprising businesses of all sizes – multichannel and pureplay, SME and multinational, and solution providers to industry.
We support our members through a range of activities – including market tracking and insight, benchmarking and best practice sharing. Our indexes provide in-depth intelligence on online sales, mobile sales, delivery trends and over 40 additional KPIs.
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